The University of Tennessee is using pop star Beyonce in football recruiting.
The Volunteers sent one of their top targets, defensive tackle Shy Tuttle of Lexington, N.C., a photo-shopped cover of Rolling Stone magazine with him and the pop star walking together.
Tuttle is shown in a black Tennessee t-shirt with the caption, “Beyonce on why she thinks Tuttle belongs at Tennessee.”
There’s another caption about the singer that reads “GameDay trends: Change as Beyonce is spotted in Neyland.”
Who knew Beyonce was a Tennessee fan? And who knew that Tennessee could gain favor with Tuttle by marketing Beyonce?
Love or hate Tennessee’s idea, it was a grand success because Tuttle obviously liked it and was impressed enough to tweet it out.
In the wacky world of recruiting, anything that makes a school stand out from the rest of the pack is smart strategy.
What do you think? Please post below. And let’s have a contest: Who can come up with the best match of a celebrity promoting a college football team’s recruiting on a magazine cover? Which celebrity and which college? And what would caption say? Please post below.